Food is not always something that you put in your mouth and eat!

Posts tagged ‘foodies’

Pondering the Word “Natural”

Natural is the opposite of artificial or synthetic, right?  It’s something that isn’t altered or created by humankind rather something that comes from nature…… I think!

As I’ve often said, folks, it’s all in the words!  Something as simple as the word “natural” is under heavy scrutiny because of slick advertising being used on food labels that confuses consumers as to what the product is.

The Food and Drug Administration (FDA) is seeking public comment asking if it’s appropriate to define the word “natural”, if so, how FDA should define the word “natural”, and to decide how the agency should determine appropriate use of “natural” on food labels.

which way do i go 2I have to stop here for a moment and say, “ARE YOU KIDDING ME”?
FDA doesn’t know if it’s appropriate, how to define the word natural, or determine appropriate use on labels?  Reminds me of a quote from Alice In Wonderland ~~~ “Would you tell me, please, which way I ought to go from here”.

Phew…  Sorry folks, I had a moment, sarcasm kicked in!
Moving on…..

How many products in the grocery store shout out a reference in some type or form of the word “natural”? As a consumer, is your purchase influenced by a shout out such as “all natural”?  If you say yes, you aren’t alone in your thinking.  Most consumers are filled with a picture that the product came from a producer who supplied them with something that was raised or grown in its most natural state.

The Gospel according to the FDA website

  “From a food science perspective, it is difficult to define a food product that is ‘natural’ because the food has probably been processed and is no longer the product of the earth. That said, FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.”

FDA shares food labeling oversight with the U.S. Department of Agriculture (USDA).  USDA is in charge of the use of “natural” on meat and poultry labeling.  According to the Gospel of USDA –

“A product containing no artificial ingredient or added color and is only minimally processed. Minimal processing means that the product was processed in a manner that does not fundamentally alter the product.  The label must include a statement explaining the meaning of the term natural (such as “no artificial ingredients; minimally processed”)”.

The ambiguous meaning of “natural” as defined by regulations leaves consumers unprotected and confused.  Is it unreasonable for consumers to depend upon food labeling and have confidence in government agency oversight that ensures a product is actually what it claims?  Using the word “natural” on food labeling only refers to processing of the food not where it came from or how it was grown.  Most consumers do not know this!

A good example to ponder can be found in poultry.  According to USDA’s Food Safety Inspection Service

Poultry is not injected with water, but some water is absorbed during cooling in a chill-tank, a large vat of cold, moving water. The chill-tank lowers the temperature of the slaughtered birds and their giblets (hearts, livers, gizzards, etc.). During this water chilling process, turkeys and chickens will absorb some of the water, and this amount must be prominently declared on the label. It is not unusual for poultry to declare 8 to 12% retained water on the label.”

This so called “chill-tank” is referred to by some as the “fecal soup bath” whereby processed chickens are dumped into a large tank or vat to cool down the carcass.  Akin to ground beef derived from many different cows mixed up together for packaging and shipped out for consumption, thousands of chicken carcasses co-mingle in the chill-tank.  The most commonly used type of anti-bacterial/microbial to prevent cross contamination of the co-mingling chickens is chlorine, however there are many other products on the market approved for use.  Chlorine does not exist naturally on our plant, it is made by humankind.

Yet I see many poultry products on the market with the words “natural” or “all natural” in large bold letters on the packaging.  Here is where the pondering comes in.  If chicken carcasses retain 8-12 percent water from processing (not naturally occurring original body water) the end product is altered.  Furthermore, in that chill-tank water that is retained from processing is some type of humanly added anti-bacterial/microbial that is not a natural derivative of our planet.  That would make the end product further altered from its natural state.

I suppose USDA’s ambiguous wording referring to the use of the word “natural” on meat and poultry labels absolves poultry products from not being “natural” under the term of “minimal processing” but for the life of me I can’t figure out how poultry products get around the term of “no artificial ingredients”.

There you have it folks!  In reality the word “natural” on food labeling is worthless and cannot be depended upon to really mean something.  Most of the food you eat is processed in some manner and therefore is no longer really “natural”.

To avoid years of studies, recommendations, and argument, not to mention waste of countless taxpayer dollars, why not just prohibit the use of the words “natural” and “all natural” on all food products or labels.  If the food industry insists on a definition to continue with marketing ploys for food products, wouldn’t it be less wasted time and much less costly to simply look the word up in the dictionary?

My next question would be why do we need two different federal agencies governing food labels?

Fair Farms Maryland Launches

A network of nonprofit organizations, farmers, consumers and businesses launched a campaign earlier this month aiming to reform Maryland’s food system that lacks adequate fairness, transparency, and accountability. I’m happy to say that I participate on the group’s farmer advisory council.

Fair Farms Maryland, convened by Waterkeepers Chesapeake and supported by more than 40 endorsing partners, is working to create awareness about the relationship between our food systems, the environment and public health.

A sub title on the group’s press release says “Fair Farms campaign showcases sustainable farmers who “”farm against the grain””.  I guess it could be said that I’m one of those farmers.  Sending my brain into overdrive is the “farming against the grain” part.

For example, Nick Baily of Grand View Farm in Forest Hill, MD says “we set out to prove that wholesome food can be produced in a way that regenerates the land, respects nature and the needs of the animals and reestablishes a lost visceral connection between consumers and their food”.

I started thinking that the goals of Nick’s farm shouldn’t be considered farming against the grain it should be the norm in farming.  I mean really, shouldn’t we all want to produce wholesome food, regenerate the land that gives to us, respect nature and the needs of our farm animals and have a connection with those who consume our food?

Another example, “Taxpayers heavily subsidize the intensive farming norm, while also paying higher bills for related health care costs and to restore the damage done to our environment” says Bob Gallagher, in Annapolis, MD, a board member of Waterkeepers Chesapeake and co-chairman of the Maryland Clean Agriculture Coalition.  Bob wrote a guest column “Let’s insist on sustainable food system”, in the Capital Gazette about the Fair Farms campaign.

Bob refers to intensive farming as the norm for food production. Without going into a lengthy explanation suffice it to say that I’m talking about industrialized food production utilizing methods without regard to public and environmental health, lack of respect for the land and animals that sustain us, and where the almighty dollar outweighs the inclination to produce food that sustains farms and communities.

Comparing the two farming methods, which are on opposite ends of the spectrum, it’s hard to reconcile how food production became so jumbled.  It befuddles me when thinking about the notion that food can be, and is, produced with total disregard or care of what is good for people, animals, and the environment.  It also boggles the mind to think that the goals of Grand View Farm aren’t considered as normal!

Taking it one step farther – what about just doing the right thing?  Seriously folks, I’ve seen so much denial, blame shifting, meetings behind closed doors, ambiguity, fear mongering, strong arming, influence peddling, deal making and breaking, and sometimes outright untruths from big ag proponents that nothing surprises me anymore.

I’m sure the first serve from detractors in the volley will be that the Fair Farms campaign is against farmers.  “This campaign is not about environmentalists versus farmers,” said Betsy Nicholas, executive director of Waterkeepers Chesapeake. “Fair Farms is about working together to reform a food system that is out of balance. We shouldn’t be rewarding farm operations that produce cheap food with steep hidden costs to the environment and public health. Instead, we need to find new opportunities to support those agricultural practices that will grow food in healthy ways for generations to come.”

Working together to reform a food system that is out of balance and growing food in healthy ways – sounds like good ideas to me!

If you would like to know more about Fair Farms Maryland   take a peek.  While you are there take the pledge to be a Fair Farms Consumer.  It’s free!

It’s Turkey Time

As some of you know we raised a few Heritage Bronze Turkeys this year mostly to see how they would make out on pasture rather than in confined controlled housing and feeding.

The vast majority of store bought turkey’s come from industrial mega farms which confine and control the living environment and implement a continuous feeding program. The genetically mixed breed of turkey is meant to have a broad breast and to grow rapidly. These turkeys become so large that it’s impossible for them to mate naturally and artificial insemination is the only way that fertile eggs are produced for hatching.

Our newly hatched turkey babies (poults) arrived last June and were about the same size as a baby chick. I knew absolutely nothing about raising turkeys and it was an exciting, but scary, moment when I realized that okay, they are here, now what do I do with them?

If anything the turkeys became an exercise in building family as all of the grandkids had to come and see the new babies. As a matter of fact, our oldest grandson, Noah, was with us on one of his weekly summer visits and the turkeys’ arriving was a big surprise for him. Needless to say, he fell in love with them and most days we had to drag him out of the turkey pen.VOM Turkeys 6192014 008

There is no question that baby animals are cute and cuddly and explaining to the kids that we were raising them for Thanksgiving dinner was hard. Much to my surprise they looked at me and said “I know”. So much for thinking that it was going to be tears and screaming over the turkeys!

At four weeks of age we moved the turkeys into what I called, “the turkey condo”. My husband and son had converted an unused horse stall into a home for the turkeys and they had our horses for company. We installed electric fencing to surround their pasture, not to keep them in, rather to keep foxes out.Turkeys 7182014 008

I found that turkeys are much friendlier than chickens. They love having visitors and will follow wherever anyone would like to take them for a walk. On the other hand they are kind of strange creatures slanting their heads sideways to look at you took some getting used to.

As thanksgiving has drawn nearer and people have found out that we have turkeys, I’ve had numerous requests to buy a fresh turkey for Thanksgiving. I’ve gently turned folks away and hopefully pointed them in directions of where they could buy the same type of turkey as what we have. Selling on farm is not an option for us as State regulations would require us to build something akin to a processing plant.

Slaughter time has come and it’s not something I’ve not looked forward to. And here I thought it would be hard for the kid’s! This brings me to a point of the understanding of where food comes from. 10698459_953630784665250_3111914355740412800_n

Animals raised for food don’t just magically appear at the grocery store although if you ask most school aged children they will tell you that their food comes from the store. I can say that the grandchildren understand that the animals are raised on the farm and they are what people eat.

It comes down to the turkeys are for Thanksgiving dinner. How they were raised and the life that they had is what makes the difference. Having raised industrial chickens for twenty three years it never crossed my mind when the company removed them for slaughter.

When I think about it now relating to the turkeys I think that Thanksgiving dinner is appropriate to say that I will give thanks to the turkeys, among other things, for providing a holiday meal for family to share and for sustaining human life. I know that our turkeys were raised and cared for in the best way possible, and for a time they were part of family life. They were raised for a purpose, not just as a thing, and raised in the best animal welfare standards that any turkey can have. They were stunned before slaughter which is the most humane method possible.

Our turkeys will be the centerpiece, not just on the dinner table, but also something that family comes together over and memories are made. No matter where your Thanksgiving turkey comes from this year, take a moment to thank the turkey along with all of your other thanks. Happy Thanksgiving!
_______________________________________________________________________________________________________________

P.S. I’ve had many requests about how to cook a heritage pasture raised turkey. I’m in no way an expert on this subject as this will be another first for me. I’ve done some reading on the subject and I got some advice from my youngest daughter, Natalie, who cooks one every year. She soaks her turkey in a brine for 24 hours before cooking.

What I can tell you is that heritage pasture raised turkeys are not self-basting so make sure you use oil or butter along with your chosen spices and herbs and generously rub onto the breast between the meat and skin before cooking.

Here are a few ideas:
Local Harvest – http://www.localharvest.org/features/cooking-turkeys.jsp

Pintrest has several recipes – http://www.pinterest.com/bighornranc1222/pastured-chicken-recipes/

Martha Stewart – http://www.marthastewart.com/347005/roasted-heritage-turkey

“Walmarting of Organics” Sparks Thoughts

My post last week about the “Walmarting of Organics” brought me gobs of email. The pot was stirred! But, that is a good thing and what “Food for Thought” is all about.

Every subject or issue has many viewpoints and I for one like hearing them, kind of like playing devil’s advocate with myself.

One particular comment from a share on Facebook got me thinking……..

“Yeah, but when when Walmart is making more of an effort at making organic products accessible to lower income folks than the existing organic/small foods institutions that make small farms possible, I don’t think we should be pointing our fingers just at Walmart. I hate Walmart just as much as any other greeny, but let’s talk about the food system as a [w]hole, about capitalism, about someone’s hunger and nutritional needs being a market to sell your goods when we really should be collectivizing in a way that INCLUDES rather than excludes our society’s most vulnerable people.”

Well said!

Looking at our food system as a whole is a daunting task and needs to be peeled away in layers like an onion. Not wanting to go into a detailed description of economic theories or by any means think that I can conduct a lesson on those theories; it is, however, well worth looking at.

Our main-stream food system is designed by corporate entities having a responsibility to shareholders, investors, and/or private owner. The bottom line is the almighty (or not so almighty) dollar. This system supposedly operates on the “free market or free enterprise” theory better known as capitalism.

Capitalism – in short definition is an economic system in which most of the means of production are privately owned, and production is guided and income distributed largely through the operation of markets. (merriam-webster) In print this definition looks good and fairly simple.

To further insure that the free market/enterprise operates fairly on the capitalistic system, laws and regulations as well as government oversight are in place. This is where it gets sticky!

There was a time in our country’s history where the laws and regulations were enforced. Anti-trust and monopoly come to mind. I don’t know about anyone else however I was raised by the belief that if you work hard you will do well, America is the land of opportunity, and so on!

Having lived in industrial contract chicken production and having heard comments such as it’s a free market from corporate types I can say that in the chicken industry there is no such thing. The chicken industry is owned and controlled by a handful of companies and it’s an exclusive club controlling the market.

Controlling the production (placement of chicken numbers on contract farms) determines the availability of the product for sale on the market and in turn controls what the market price will be. Furthering that control through flooding the market and driving prices down, squeeze competition out, we end up with a handful. Becoming fully integrated, whereby all aspects of the operation are owned and controlled by the same handful of corporations furthers a monopoly on the market and anti-competition.

Large-scale, integrated operations that increase efficiency and reduce production costs confer a benefit on firms that adopt them and may confer a benefit on consumers if the lower costs lead to lower product prices. In many cases the barrier is a result of anticompetitive behavior on the part of the firm –. (merriam-webster – relating to monopoly)

The chicken industry has been so successful that the majority of our food production system has adopted this model leading to a highly controlled mainstream food supply.

Industrialized food production is claimed to be the best method for feeding the masses including society’s most vulnerable people and in stamping out hunger and nutritional needs. This might be true, although I beg to differ. In adopting this model we have to consider the societal consequences created to maintain this method.

Industrial food production cannot sustain itself and is highly subsidized by the taxpayer – cheap grain prices for feed (farm subsidies); tax abatements (not paying a fair share of tax liability); public health (such as antibiotic resistance); environmental degradation (cleanup of industrial waste/manure). These are only a few of the ways we subsidize industrial food production which enables the handful of corporations to control the free market and reap the profits from the system.

Other types of food production such as organic, sustainable family farms, etc. are not subsidized. Production cost is actual therefore making prices higher in the marketplace.

In theory, one method of food production is supported and apparently favored by the government while other types of food production aren’t. Thusly, a skewed market exists.

Walmart’s adoption of an organic program is the first step toward creating an industrialized organic food production system. Relaxed (bastardized) organic standards have opened the doors for corporate agriculture to step in and produce maybe not so great food. You can bet your bottom dollar the industrialized organic food production system will follow the model of the industrialized chicken industry.

In addition, the Walmart organic move is for the purpose of drawing new high end customers. Economic indicators reveal that Walmart sales are stagnant. The company’s present customer base is society’s most vulnerable people and to spur company sales growth new customers need to be sought.

As an aside, the SNAP (food stamps) program is accepted in all grocery stores and most Farmer’s Markets. The availability of nutritious farm fresh, and/or organic food is inclusive of all through the program. The crinkle is that choice of food dollars spent leans toward not so great foods. Educational programs are lacking in providing society’s most vulnerable people information about wholesome and nutritious food availability and how to spend food dollars on better choices. Quite frankly, I don’t believe that anyone in this country should go hungry. There is no excuse for it and we as a society should be ashamed for allowing it to exist!

Back to the main point – Industrialized organic food production will become something that is no better than industrialized mainstream food production. It’s impossible to survive producing above cost therefore cost efficiencies of production will demand the need to cut corners. Industrialized food production does not sustain its environment and mass production creates uniformity with lack of care. Organic will mean nothing but will demand a premium at Walmart.

Yes, availability of organic will be inclusive of all. When all is said and done, I question what it will be that sits on the shelves of Walmart.

The “Walmarting” of Organics

Grocery giant, Walmart, has set its sights on organics planning to drive the market prices down nationwide announcing an exclusive partnership with Wild Oats. Walmart claims that they will sell a line of 100 organic products at 25 percent less than 26 national brand competitors.

“We’re removing the premium associated with organic groceries” says Jack Sinclair, Walmart executive vice president of grocery. Need I say more?

I believe that most of us are familiar with the Walmart plan and how they have operated in the past. Driving competitors out of business until it’s the only game in town and then having prices creep up hasn’t been in keeping with the mantra go to Walmart and watch prices falling!

From a farmer perspective the new Wild Oats deal tells me that it’s about capturing a rapidly growing organic market, 10 – 20 percent a year by most estimates, and driving the small sustainable organic family farmers out of business. In keeping with its history, Walmart tells the producer what it will pay for your product and you can take it or leave it. Walmart buys in large volume and to acquire the volume the company will need huge organic suppliers.

By the same token, Walmart customers are traditionally either/or from poor areas, low income, rural, or food stamp recipients. I do believe in food equality meaning that everyone should have access to affordable healthy food choices.

What I don’t believe in is driving the food prices paid to the farmer down to the point of the small scale family farmer becoming listed on the endangered species list!

Open the door for industrial corporate organic food production – I’ve written in the past about the “bastardization of organics” and as I’ve said before, it is not about the real organic food producers it’s about the “posers”. With ever increasing relaxed National Organic Standards occurring, the road is being paved by government regulations for anyone to claim organic. Obviously, history is repeating itself as it did when corporate agriculture took over mainstream food production ushering in vertically integrated food systems, contract farming, and the theory of get big or get out!

It remains to be seen if the new Walmart – Wild Oats plan will be successful. If my local Walmart is any example, I don’t believe that the store will capture new higher end customers. In finding a decent grocery chain, I drive 30 miles. To find a really exceptional grocer it’s 120 miles.

My local Wamart is disgustingly filthy, rotten produce is offered for sale, the employees are rude to the point if you ask a question they behave as if you’ve bothered them, and empty spaces on shelves abound. It has all of the qualities of “if you don’t like it, tough”!

Walmart’s increased sales have remained stagnant. The company sees a rapidly increasing organic market and the sound of cha- ching! The entire deal surrounds the almighty dollar. It’s definitely not based on any warm fuzzy feeling of doing the right thing or providing access to healthy food choices for the masses. I’ve not heard or read one word related to this deal about any claims of corporate social responsibility or being a good citizen in local communities.

Speaking to the local economy, the deal will not provide a boost. Walmart won’t be buying from local farmers they will be buying from centralized mass producers. Efficiency will be the name of the game which translates to cutting corners.

What I find humorous about the deal is that corporations, such as Walmart, have in the past viewed organics as a niche market equating those farmers to left over hippies. Corporate agriculture types snidely snickered over organics as not being technologically advanced in food production. I say, hop on the bus, Gus – be a poser!

What Came First – The Chicken or The Egg?

Here on the farm, we are making preparations to expand. Yes, I said EXPAND! The great egg adventure has blossomed into something viable. Imagine that folks – viability on the farm. More Girls for Bird’s Eye View Farm and of course more eggs. Our current supply can’t meet the demand for product.

Back in January, I participated on a farmer panel at the Future Harvest Chesapeake Alliance for Sustainable Agriculture (FH CASA) conference and our great egg adventure was used as one of several “case studies”.

Becoming a case study is something that I never considered when we first began. All joking aside, I had my doubts. Jumping into it was a leap of faith. As I told conference attendees we were flying by the seat of our pants in the beginning and in opposition to my colleagues successful case studies presented, I bluntly told folks – “do not follow my model”! Being a Guiana pig means making all of the mistakes and figuring out solutions.

If I had to do it over again I would have…… how many times do we say that in a life time? Exploring marketing and distribution would have been first before putting the Girls on the farm. I would want to know that I had outlets for product and have it figured out how I was going to get product to market – Note to self: Marketing and distribution, figure it out first.

Thinking back, I recall being told several times, don’t worry, the product will sell. That put me in a comfort zone and allowed me to relax and enjoy raising the Girls for 22 weeks. And then the eggs came! Getting the first eggs was a thrill and heartwarming because our grandson and my husband found the first ones. But then, more eggs came, lots of eggs!

Of course there are steps in between collecting eggs and selling eggs to consider such as washing, packaging, and cold storage. Washing and packing is done by hand (machinery is expensive) and a spare refrigerator works if you don’t have too many eggs. As the Girls increased egg laying the necessity for much larger cold storage space was presented. As any farmer knows, utilizing and modifying what you have is imperative for economic reasons – waste not, want not. There are not many of us who can go out and purchase a walk in cooler at the blink of an eye. Lucky for us, my husband ingeniously converted a pump room into a walk in cooler at a relatively low cost.

As the eggs started piling up the task of marketing became necessity! Marketing is a humbling experience for one who has never done it before. Thankfully, being an Animal Welfare Approved (AWA) Certified farm also meant that AWA lent a hand in marketing, free of charge. Who can afford to go out and hire a marketing firm to sell product? Sales began slowly and I had many sleepless nights wracking my brain thinking about markets. There are several ways to sell product. There is a lot of trial and error. Finding the way which best suits the individual takes time, patience, and persistence – lots of it.

Once the market was found, meeting the requirements of a buyer is something that never entered my mind until it was put before me. Researching Federal, State, and Local laws for production, processing, packaging, distribution, and selling is enough to make one’s head spin. Understanding and compliance is not the end of it. Each market or buyer has individual requirements and is something one should be well aware of before entering the market. Insurances, licensing, and permits for individual localities are a must.

Different types of packaging are something to consider such as chef’s preferring bulk (egg flats) in 30 dozen cases or consumer’s preferring half dozen or full dozen cartons packed in 15 dozen cases to suit the buyer and what sells best in the market place.

What size eggs do your customers want? Regardless of what some would have us believe, hens don’t lay uniformly sized or shaped eggs. Depending on the egg laying cycle of the hens decides what you get and how many. What do you do with eggs that don’t meet your customer’s preference?

Distribution – getting the product from farm to market can be a nightmare. Spending a good twelve hour day making deliveries each week was exhausting. Ensuring that product is kept sufficiently cool and as required by law is a must. Taking cost into consideration the question arises, will distribution cost outweigh profit margin expected after production and processing cost?

In my case, the chicken came before the egg! Was it a wise move? Probably not! However, I don’t have regrets over the roller coaster ride it presented! Settling on a market and developing a partnership with our buyer has been a relief to all of the unknowns mentioned above. I feel as if the farm has reached a point of serenity and life has leveled out over the past year. While not becoming complacent with where we are I’m a happy camper! Although eager to move forward I also realize that adding more hens presents new challenges. A new chapter in the great egg adventure!

Hoodwinking Egg Consumers

I received a heads up this morning in my email about an issue of consumers being bamboozled by labeling on egg cartons. A lawsuit was filed in California by the Animal Legal Defense Fund (ALDF) Suing Bay Area Egg Producers for False “Free-Range” Advertising. Imagine that!

Named in the suit are Judy’s Family Farm Organic Eggs (Judy’s Eggs) and Petaluma Egg Farm for violating California’s consumer protection laws. ALDF assisted by the law firm Fazio/Micheletti, is asking that Judy’s Eggs be prevented from using images implying that its eggs come from hens which are not confined and in an outdoor environment. Packaging contains a written message that states “hens are raised in wide open spaces in Sonoma Valley, where they are free to roam, scratch, and play”. Actually folks, the hens are crammed into sheds with no outdoor access according to ALDF.

I’ve talked about this in earlier posts of The Land of Confusion and I really hate to say “I told you so” but hey, if the shoe fits…….. This issue is not confined to California it’s happening all over the country!

While the class action lawsuit aims to prevent the use of images which dupe consumers into believing the eggs come from “real” free range hens I can hear the arguments from the defense about the use of words.

What exactly does “hens are raised in wide open spaces in Sonoma Valley, where they are free to roam, scratch, and play” mean? Under the ambiguous wording of current allowances for “free range” it could possibly mean that although the hens are confined in large open sheds they aren’t caged therefore they are free to roam, scratch, and play. Open sheds could mean that fresh air is allowed in through windows or curtains however there are no doors or openings for the hens to go outside. In addition, organic standards only require that hens have access to the outdoors.

Those who make our laws, regulations, and standards have allowed for loopholes leading to the bastardization of free range. Ever since the market demand for free range and best animal welfare practices soared, those who are looking only for company profits have infused the market with deception. Furthermore, our government, so far, has let the vagueness in word meanings to continue.

For those of us who practice real free range and implement best animal welfare practices it becomes a frustrating merry-go-round. For all intents and purposes the idea of free range, high animal welfare, and organic wasn’t conceived upon the notion of how can we play with words and pictures to rip off consumers. We work hard to achieve the level of farming that consumers are looking for and personally, what I think is self-satisfactory. Allowances for greed to rare its ugly head and diminish those efforts, is unacceptable. Four words keep surfacing in my head. Morally and ethically versus unfair and deceptive!

Maybe in the next go round of writing laws, regulations, and standards a section should be added specifically stating what the words don’t mean. In other words – free range doesn’t mean that animals only have access to the outdoors or that they have room in a confined building to roam, scratch, and play.