Craig Watts did the unthinkable in the world of a contract chicken farmer and industrialized chicken production. He allowed cameras inside of his chicken houses and showed the world the deplorable conditions which contract growers are mandated to raise chickens under.
Some will say that Craig is brave, others might say he’s crazy, and surely most contract chicken farmers will say that he should have known it would cause trouble for his self. Having walked in the shoes that Craig is now walking in I would say it’s a little bit of all of the above and more!
With the release of the shocking video, taken by Compassion in World Farming, reaction was swift. For those wanting to do something to stop the methods used in raising our nations chicken they had the option to send a letter to supermarket CEO’s asking them to replace the source of their supermarket brand, in Craig’s case Perdue.
All supermarket brands come from a source. All chicken companies supply one supermarket brand or another. Inside of chicken company processing plants packing under many different labels is all in a day’s work. Do you know who supplies your favorite supermarket brand?
Back to Craig Watts…. Having known Craig for quite some time I’m not at all surprised at what he has done. He has been simmering like a pot of water on a stove for a long time. He’s tried talking to Perdue representatives, he’s shocked them with video before Compassion in World Farming came along, and most often was given a message in some shape or form of keep your mouth shut. It’s nothing new and every contract chicken farmer knows it. In this case the swift reaction for Craig was for Perdue to inform him that he is the subject of an “internal animal welfare” investigation.
Secretly and behind closed doors, fellow farmers will pat Craig on the back. He will be the topic of conversations in the farmer community for a long time. Those in the outside world will use the video and the compatible New York Times Op Ed article by Nicholas Kristof for different purposes. When all of the sensationalism dies down, Craig Watts is still on his farm in North Carolina battling Perdue and hanging on to his farm by a thread.
I’m not saying that the world shouldn’t have been given a view into our food production system. We as individuals need to see where our food comes from and make informed choices. What I am saying is that now that Craig has provided that view, who will be standing with him in his battle?
I’ll have much more to say on this subject in the days and weeks ahead.