Here on the farm, we are making preparations to expand. Yes, I said EXPAND! The great egg adventure has blossomed into something viable. Imagine that folks – viability on the farm. More Girls for Bird’s Eye View Farm and of course more eggs. Our current supply can’t meet the demand for product.
Back in January, I participated on a farmer panel at the Future Harvest Chesapeake Alliance for Sustainable Agriculture (FH CASA) conference and our great egg adventure was used as one of several “case studies”.
Becoming a case study is something that I never considered when we first began. All joking aside, I had my doubts. Jumping into it was a leap of faith. As I told conference attendees we were flying by the seat of our pants in the beginning and in opposition to my colleagues successful case studies presented, I bluntly told folks – “do not follow my model”! Being a Guiana pig means making all of the mistakes and figuring out solutions.
If I had to do it over again I would have…… how many times do we say that in a life time? Exploring marketing and distribution would have been first before putting the Girls on the farm. I would want to know that I had outlets for product and have it figured out how I was going to get product to market – Note to self: Marketing and distribution, figure it out first.
Thinking back, I recall being told several times, don’t worry, the product will sell. That put me in a comfort zone and allowed me to relax and enjoy raising the Girls for 22 weeks. And then the eggs came! Getting the first eggs was a thrill and heartwarming because our grandson and my husband found the first ones. But then, more eggs came, lots of eggs!
Of course there are steps in between collecting eggs and selling eggs to consider such as washing, packaging, and cold storage. Washing and packing is done by hand (machinery is expensive) and a spare refrigerator works if you don’t have too many eggs. As the Girls increased egg laying the necessity for much larger cold storage space was presented. As any farmer knows, utilizing and modifying what you have is imperative for economic reasons – waste not, want not. There are not many of us who can go out and purchase a walk in cooler at the blink of an eye. Lucky for us, my husband ingeniously converted a pump room into a walk in cooler at a relatively low cost.
As the eggs started piling up the task of marketing became necessity! Marketing is a humbling experience for one who has never done it before. Thankfully, being an Animal Welfare Approved (AWA) Certified farm also meant that AWA lent a hand in marketing, free of charge. Who can afford to go out and hire a marketing firm to sell product? Sales began slowly and I had many sleepless nights wracking my brain thinking about markets. There are several ways to sell product. There is a lot of trial and error. Finding the way which best suits the individual takes time, patience, and persistence – lots of it.
Once the market was found, meeting the requirements of a buyer is something that never entered my mind until it was put before me. Researching Federal, State, and Local laws for production, processing, packaging, distribution, and selling is enough to make one’s head spin. Understanding and compliance is not the end of it. Each market or buyer has individual requirements and is something one should be well aware of before entering the market. Insurances, licensing, and permits for individual localities are a must.
Different types of packaging are something to consider such as chef’s preferring bulk (egg flats) in 30 dozen cases or consumer’s preferring half dozen or full dozen cartons packed in 15 dozen cases to suit the buyer and what sells best in the market place.
What size eggs do your customers want? Regardless of what some would have us believe, hens don’t lay uniformly sized or shaped eggs. Depending on the egg laying cycle of the hens decides what you get and how many. What do you do with eggs that don’t meet your customer’s preference?
Distribution – getting the product from farm to market can be a nightmare. Spending a good twelve hour day making deliveries each week was exhausting. Ensuring that product is kept sufficiently cool and as required by law is a must. Taking cost into consideration the question arises, will distribution cost outweigh profit margin expected after production and processing cost?
In my case, the chicken came before the egg! Was it a wise move? Probably not! However, I don’t have regrets over the roller coaster ride it presented! Settling on a market and developing a partnership with our buyer has been a relief to all of the unknowns mentioned above. I feel as if the farm has reached a point of serenity and life has leveled out over the past year. While not becoming complacent with where we are I’m a happy camper! Although eager to move forward I also realize that adding more hens presents new challenges. A new chapter in the great egg adventure!